Communicate with confidence

Increase your credibility and trustworthiness with media and communication training courses.

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Qaujigiartiit Health Research Centre 
University of Toronto
NORAD

Say goodbye to posturing and embrace clarity and authenticity

Courses

  • Media/Communications Training
  • Public Speaking and Presenting
  • Plain Language
  • Strategic Communications
  • Parliamentary Committee Appearances

Formats

  1. Self-directed, eLearning
    (no live practice)
  2. Blended one-on-one
    (eLearning + live practice)
  3. Blended group
    (eLearning + small group workshop)


Designed for You

Courses customized specifically for:

  • Professionals in all fields and sectors
  • STEM and technical experts
  • Inuit professionals/Inuktitut speakers (coming November 2023!)

All Courses in English

Click on course tabs below for more information

Course Catalogue (PDF)

Media/Communications training

Public Speaking and Presenting

Plain Language

Strategic Communications

Parliamentary Committee Appearances

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Media and Communications Training

Be clear, authentic and trusted without resorting to evasiveness and spin. This will change the way you communicate in the media and in front of every audience you need to reach.

Media and Communications Training

Be clear, authentic and trusted without resorting to evasiveness and spin. This will change the way you communicate in the media and in front of every audience you need to reach.

Self-Directed eLearning with Self-Practice 

9 self-directed modules delivered through exercises and 11 short videos, guidance on conducting and evaluating practice sessions, and a reference manual.

eLearning with Live-Practice

9 self-directed modules delivered through exercises and 11 short videos, a live 30-minute interview practice session delivered one-on-one by a former reporter, and a reference manual.

Add-on: Live Practice Session

A live 30-minute practice and coaching session. Available as a stand-alone refresher session or as practice before a media interview via video or phone.

Small Group Workshop

Workshops designed for 2 to 5 participants, covering 4 self-directed modules and a live 3.5-hour workshop that includes two practice interviews.
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Plain Language

Plain language does not = dumbing down. Learn to make your written and verbal communication accessible to all audiences.

Plain Language

Plain language does not = dumbing down. Learn to make your written and verbal communication accessible to all audiences.

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Small Group Workshop

Workshops designed for 2 to 5 participants, covering 3 self-directed modules and a live 3.5-hour workshop that includes practice exercises.

Self-directed eLearning Format and Self-directed with Live Practice Format to be launched in early 2024.

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Public Speaking and Presenting

Build effective presentations by understanding what you want to achieve, your audience and yourself.

Public Speaking and Presenting

Build effective presentations by understanding what you want to achieve, your audience and yourself.

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Small Group Workshop

Workshops designed for 2 to 5 participants, covering 3 self-directed modules and a live 3.5-hour workshop that includes practice exercises.

Self-directed eLearning Format and Self-directed with Live Practice Format to be launched in December 2023

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Strategic Communications

Helping public sector and non-profit organizations to plan and think strategically in the face of change.

Strategic Communications

Helping public sector and non-profit organizations to plan and think strategically in the face of change.

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Small Group Workshop

Workshops designed for 2 to 5 participants, covering 3 self-directed modules and a live 3.5-hour workshop that includes practice exercises.

Self-directed eLearning Format and Self-directed with Live Practice Format to be launched in early 2024.

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Parliamentary Committee Appearances

Our Parliamentary Committee Appearances Workshop will help the person appearing, as well as those who support them, to build trust and support with parliamentarians, and to further connect with the public service, the news media, stakeholders and the public.

Parliamentary Committee Appearances

Our Parliamentary Committee Appearances Workshop will help the person appearing, as well as those who support them, to build trust and support with parliamentarians, and to further connect with the public service, the news media, stakeholders and the public.

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Small Group Workshop

Workshops designed for 2 to 5 participants, covering 3 self-directed modules and a live 3.5-hour workshop that includes practice exercises.

Meet our experts

Our team of communications, crisis management and journalism specialists brings a wealth of experience from working with countless public, private and non-profit organizations.
John McKay
Managing Partner

Founding partner John McKay has provided communications and media relations services to the public, private and non-profit sectors for over 30 years. He is a respected trainer, speaker and presenter. He has delivered over a thousand training courses, facilitated meetings and events, and made presentations before large crowds and small groups.

Réjean Grenier
Associate
Réjean is the former owner and publisher of Sudbury’s French-language newspaper, Le Voyageur, and Ontario’s only French-language business magazine, Le Lien économique. He was a radio and television journalist for Radio-Canada and the CBC. He has been a media spokesperson for Elections Canada and journalism instructor at Laurentian University.
Associate
Paul Giroux
Senior Associate
Paul is a writer, trainer and an issues manager who has worked with many public and private organizations. Over the past three decades, his services have been retained in the context of the most current issues of the day. He started out as a journalist in the newsroom for Radio-Canada.

Nicole Beauchamp
Nicole has been the Director of Communications for federal cabinet ministers and a professor of public relations at La Cité collégiale in Ottawa. She is a former public radio producer at Radio-Canada, and the former radio host and producer of Matière grise, a weekly radio program for active seniors on the French language radio station UNIQUE FM. She has been the Head of Public Relations for the Ottawa-Carleton French-language School Board and Manager of Communications for the Canadian Nurses Association. She has been the principal of Mordicus Communications since 2006.

Meet our staff

Brenda Bookbinder is a media placement, advertising, recruitment and communications specialist. A former Vice President for a large media buying firm in Toronto, Brenda maintains an up-to-date understanding of the most effective tactics in media, advertising and digital marketing.

Julie Sommerfeld comes to Trustmakers from Algonquin College’s television broadcasting program. She brings her video editing, animation/character graphics and multimedia skills to bear on our live streams, videoconference productions and interactive e-learning programs. She is one of the key reasons our training programs are professional, engaging and fun.
Participant from from Agriculture and Agri-Food Canada
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"The instructor was an excellent teacher! He took the time to explain everything and provided lots of examples."
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Participant from Natural Resources Canada
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"The best online learning I have participated in since the start of work from home."
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Participant from Health Canada
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"A great course! Highly recommended: will change how you speak and communicate in better ways."
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Frequently asked questions

Communicate with confidence today

Start your journey to more effective and authentic media communication with an in-depth course that meets your needs.