Learn to communicate with confidence
Increase your credibility and trustworthiness with online media and communication training courses.
For individuals
For organizations
Say goodbye to posturing and embrace clarity and authenticity
Expert support
Easy-to-access
Created for you
Our courses for professionals
Learn how to be an effective spokesperson for your organization with sessions focused on crafting effective exchanges.
Plain language does not = dumbing down. Learn to make your written and verbal communication accessible to all audiences.
Build effective presentations by understanding what you want to achieve, your audience and yourself.
Teaching public sector and non-profit organizations to plan and think strategically in the face of change.
Know what data and information to collect to engage decision-makers and key parliamentary audiences.
Meet our experts
John McKay
Managing Partner
Founding partner John McKay has provided communications and media relations services to the public, private and non-profit sectors for over 30 years. He is a respected trainer, speaker and presenter. He has delivered over a thousand training courses, facilitated meetings and events, and made presentations before large crowds and small groups.
Réjean Grenier
Associate
Réjean is the former owner and publisher of Sudbury’s French-language newspaper, Le Voyageur, and Ontario’s only French-language business magazine, Le Lien économique. He was a radio and television journalist for Radio-Canada and the CBC. He has been a media spokesperson for Elections Canada and journalism instructor at Laurentian University.
Associate
Paul Giroux
Senior Associate
Paul is a writer, trainer and an issues manager who has worked with many public and private organizations. Over the past three decades, his services have been retained in the context of the most current issues of the day. He started out as a journalist in the newsroom for Radio-Canada.
Associate
Frequently asked questions
What is the difference between the courses for Professionals and the courses for STEM Experts?
The courses for STEM Experts include additional material relating to communicating science, technology, engineering, math and other technical subjects. They feature an extra video, include an E-book download called “Making the LINC: Communicating STEM,” and offer the chance for participants to be interviewed for inclusion in our podcast. Our podcast, Own the Science, is about STEM in Canada and is available on all major podcast platforms. Being interviewed on the podcast is optional but provides a low-risk, low-stress opportunity to practice your new skills as a guest on an established podcast.
What is the difference between the courses with “live practice” versus those without (“self-practice”)?
The live practice courses include a coaching session with a former reporter or media spokesperson. They conduct practice interviews and provide immediate feedback on strengths and areas of improvement. The self-practice courses (those without live practice) instead offer instruction on how to practice independently with the support of practice questions.
Procurement and contracting processes can often be lengthy and complicated. Do you have any advice on how to overcome this?
Managing procurement can be tricky, which is why we use clear, up-front, per-participant pricing so you can avoid lengthy approval processes. We offer training at two different price points, one including live practice and one without, so you can select the right option for your budget.
We have worked hard to put in place procurement vehicles that can help you to easily and efficiently access our services. See Procurement made easy
We have worked hard to put in place procurement vehicles that can help you to easily and efficiently access our services. See Procurement made easy
My organization takes too long to arrange training. Is your option faster?
As all our courses are delivered via an easy-to-use online platform, you can get started as soon as you have enrolled and flex your training around your schedule. You can also purchase courses for singular participants using a credit card.
Is communication really that important?
Yes, communication is incredibly important in all lines of work! It is critically important in STEM industries, where the disconnect between organizations and the general public is greater than ever. Our training courses are designed to help you adapt your communication style to help bridge this gap.
How are your e-learning courses delivered?
Our e-learning courses are designed to be engaging and effective, so put aside any thoughts of previous experiences you’ve had with outdated, slow and boring training sites. We use a mix of self-led learning exercises, short videos, and resources — with the option to add on live practice sessions with our experienced trainers — to deliver your training.
I find being recorded in front of colleagues stressful. Is there another way for me to approach this training?
There are many merits to live practice. However, our Self-Directed with Self-Practice course offers guidance on how to conduct practice interviews independently.
Communicate with confidence today
